Decoding Zivame’s Omnichannel Growth Strategies

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Innovation is the key. Understanding the fast-evolving needs of consumers and making them aware of how a brand can help are the two major challenges for D2C brands.

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Differentiation for inclusivity is the goal. Body inclusivity is the rule of lingerie play and products are now designed for all stages of life.

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Category additions attract users. Zivame has diversified its offerings to include sleepwear, activewear, office wear, shapewear and more.

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It makes the best of the seasonal boom. Big-time online events like the Flipkart Big Billion Days and Amazon Great Indian Festival have made ecommerce popular and accessible among the masses.

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Zivame tackles rising costs with local manufacturing and advanced technology, reducing customer acquisition costs and optimizing marketing strategies.

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Prices are the same online and offline. Online businesses find it easy to attract customers and grow the top line by offering huge discounts.

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Channel expansion helps Zivame fire on all cylinders. Besides selling on its official website and app, the brand is now available on various digital platforms and offline stores.

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Creating a safe space to talk & shop brings more customers. Indians still harbour a taboo when it comes to anything related to women’s underwear.

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How Reliance Owned Lingerie Brand Zivame Cracked The Omnichannel Code

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