Caratlane CEO: Use Data To Forecast Trends, Demand

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According to Avnish Anand, (CEO, CaratLane), data collected from customers over the past 15 years has helped the company prepare effectively during festive seasons over the years.

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The CEO added that the data collection allows the startup to manage inventory effectively, given the slow-moving nature of CaratLane’s product line.

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Adding to this, Amit Dutta (CEO, Le Marche), and Prashant Parameswaran (MD & CEO, Tata Consumer Soulfull), highlighted Data's role in managing unexpected demand during India’s festive season.

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This unexpected demand can arise anytime and anywhere around Rakshabandhan and generally ends after Diwali.

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Dutta also highlighted the fact that a data-driven business can have enough guardrails to ensure profitability.

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Watch the full session on ‘The Great Indian Festive Rush: A Brand’s Playbook To Capitalise On High Demand’, to learn more!

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