Can Zepto Succeed In The Quick Commerce Market Amid Tight Competition?
Capital Intensive
Creating a large consumer business in India needs significant capital. Zepto has raised nearly $1.2B since 2021.
Revenue
Zepto reached a revenue base of INR 2000 Cr+ in its second full year in FY23.
Capital-Intensive Operations
Running a quick commerce business is costly. Zepto raised $580M so far and needs more for growth.
Competitive Landscape
Zomato invests heavily in Blinkit, Swiggy plans an IPO, and Flipkart and JioMart join the market.
Zepto's Strategic Moves
Zepto introduced platform fees and membership programs, and launched private label Relish aiming for INR 1,000 Cr by 2026.
Challenges And Quality Control
Increasing competition and regulatory scrutiny pose challenges. Quality incidents like the ice cream issue highlight operational hurdles.
Future Prospects
Zepto aims for EBITDA positive by Q2 FY25 and plans a public listing by 2026, leveraging its quick commerce focus.
Zepto’s Turn In The Spotlight
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