Can Skippi Satisfy India's Craving For ‘Chuskis’ With A Modern Twist?
The Appeal of Ice Popsicles
In hot Indian summers, ice popsicles are beloved treats. The global market is set to reach $8.9 billion by 2032.
Market Players
Global brands like Unilever and Nestlé dominate, while Mother Dairy and Amul lead in India.
Founding of Skippi
Ravi and Anuja Kabra launched Skippi in 2021, offering 100% natural ice popsicles without artificial additives.
Growth and Sales Channels
Skippi is available at 14,000+ outlets and online platforms, with 50% sales from each channel.
Success and Expansion
Skippi's Shark Tank India appearance boosted growth. Skippi sold nearly 2 Cr popsicles last year, aiming for 40 Cr this year.
Future Plans and Challenges
Skippi plans to expand to 1 lakh outlets in India, with international markets and brand uniqueness as key focuses.
How Skippi Is Tapping India’s Appetite For ‘Chuskis’ And Confectionery With A Modern Twist
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