Can Ola Revive Its Food Delivery Dreams With ONDC?

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Ola founder Bhavish Aggarwal remains determined to succeed in food delivery, having previously made three unsuccessful attempts.

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Ola Cafe launched in 2015, limiting orders to select items from nearby restaurants, but it shut down within a year due to poor reception.

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In 2017, Ola acquired FoodPanda but failed to gain traction. By 2022, Ola tried leveraging cloud kitchens, but scaling proved difficult.

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Now, Ola is partnering with ONDC in Bengaluru, using EV bikes for deliveries and offering high discounts to attract users.

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Swiggy and Zomato dominate the market, but Ola's aggressive discounts and improved logistics are helping it gain traction.

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Ola's success may attract players like Amazon and Flipkart. Sustaining growth without heavy discounts will be a major challenge.

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Can Ola’s ONDC Food Delivery Bet Match Swiggy, Zomato?

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