BYJU’S Spent INR 8,000 Cr On Ads During FY16-22

[{"selector":"#anim-f0e3b95b-e07a-44f9-8a8b-59f410d3e512","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b1a56b9-ce58-4ed7-b57c-1de46878229c","keyframes":{"transform":["translate3d(-121.59092%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9f8731f-1bfe-4652-afbd-6aaff649839d","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

During FY16-22, BYJU’S incurred losses of INR 13,229 Cr.

[{"selector":"#anim-84aea443-4eda-4743-8dd7-d4c6f694ac10","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a84465df-df7b-404b-9590-4e97246a9b87","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4fad3411-ed94-4cc3-8f93-f20376fd9ebc","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2b5c7778-a994-483f-9579-fd7bba195315","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-855dbc6c-614b-48c0-b05b-32a50e67be8d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.141765004860464%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5db0b82c-4e9d-4e52-866f-051ff01e9934","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71487b2c-bb1a-47e9-aadc-9cfbc830935b","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8beedeac-30f6-4907-bd8c-6808ee53bde3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

During FY16-22, BYJU’S expenditure stood at INR 26,100 Cr.

[{"selector":"#anim-7739d1af-058f-4c6e-82de-3ec3940ac669 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.141765004860464%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-917b278b-c4a7-459f-bea2-a482fe035847","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4d80de5-4168-4612-8e44-3e052da18aca","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14e67c00-e87e-4c01-a0ba-33191a778824","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d8ebf0af-d164-450f-8df3-58e42af7169a","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da5d7a91-de18-4202-9f04-eadb724e7c16","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71175c7d-2890-40ad-8ecb-cc10902abd1f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d667ede4-136f-40b4-abb6-b4cb6c42884c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

During FY16-22, BYJU’S spent over $2.4 Bn for acquiring 10 startups.

[{"selector":"#anim-c389c4fc-c25f-466a-8add-ef255b664f1c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-35.51676504354371%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e66f2ff4-3ad5-439f-ba9d-150afcd44549","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f86835d-3508-4f1c-81e8-43af62a0bd1a","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a117b72c-53b0-4a65-8533-2e26940441bd","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9f91a407-8a83-42e6-b586-d46b3ea80fb9","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c26864f-7b93-4c1d-b648-cdbf0a1814ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dc11ef57-f19f-459a-a083-dd4d342dc50e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-222523b6-72ee-4397-aac0-f321d6405665","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

During FY16-22, BYJU’S, total advertising cost stood at INR 8,029 Cr.

[{"selector":"#anim-1670e239-894c-49b1-a3cf-efbf44ac8163 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.750163342896853%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-970d3916-cc84-42d3-aaa6-a97574e26ac4","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db4fb417-de28-4540-93d1-462b81daae42","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa7a8d3a-8cd0-425a-b3a0-6ba0a074d5b0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-b4df18b1-56d2-4b06-9e73-1bdae1c7b80b","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8252a6a-3489-400a-9b9d-6a90c5cb1608","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e257f574-e4da-4d5b-83fd-5d4b98d739b0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d0ebaaa7-4cc5-4448-9150-c0ae9d52ebf6","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

During FY16-22, BYJU’S operating revenue stood at INR 11,792 Cr.

[{"selector":"#anim-6b49b029-203a-408e-8e2d-d01421072401 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.141765004860464%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2de6fea0-4a49-4fe0-949c-a72d218ffc75","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d448b892-4137-4d8a-aad4-f636e11a3852","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2c918b13-298d-4ac9-8154-497f36d4f62e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1d89ca61-de25-43dd-aea9-1a05b24560f3","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ffd22666-ccb7-40d5-a1fe-3c0a4388e79e","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-545473ce-5cc9-44b9-a984-1c03bdc1ae54","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ab9d7efa-d89d-4aa4-8da7-245bfc93bc78","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Analysing BYJU’S FY16-FY22 Financials

[{"selector":"#anim-e05a0cf9-2388-44ae-8670-0550ea219948 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(27.523242333912613%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a22fe48a-dd60-4c86-be8b-ecad50b03f7b","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-beab3943-6493-474b-8e49-ac738a1a68ba","keyframes":{"transform":["translate3d(-121.59092%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c6ccf75-cfa0-40c5-8bb2-886a08479913","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] BYJU'S FY16 To FY22

BYJU’S Spent INR 8,000 Cr On Ads During FY16-22

During FY16-22, BYJU’S incurred losses of INR 13,229 Cr.

Losses

During FY16-22, BYJU’S expenditure stood at INR 26,100 Cr.

Expenditure

During FY16-22, BYJU’S spent over $2.4 Bn for acquiring 10 startups.

Acquisitions

During FY16-22, BYJU’S, total advertising cost stood at INR 8,029 Cr.

Advertisement

During FY16-22, BYJU’S operating revenue stood at INR 11,792 Cr.

Operating Revenue

Analysing BYJU’S FY16-FY22 Financials