boAt Reshuffles Top Positions

Appoints Sameer Mehta as CEO & MD, Vivek Gambhir as Chairman

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With the new role, Gambhir will lead strategy, organisational development, culture and future growth at boAT.

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Prior to joining boAt, Gambhir was with Godrej Consumers Products, acting as a whole-time director. He also worked as a partner with Bain & Company.

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Whereas, Sameer Mehta founded two companies; Imagine Marketing and Redwood Interactive before joining boAt.

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The developments come at a time when D2C player boAt is seeing promising growth as its balance sheet has turned positive in the financial year 2022.

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FY22 saw a profit of INR 68.7 Cr and revenue surge by 117.5% to INR 2,886.4 Cr, with sales growing over 2X to INR 2,872.9 Cr.

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