Social,Network,Facebook,Web,Site,Surfing,Concept,Illustration,Of,Young
The Big Billion Days Report Card (2)

Blueprint For Scaling Meta Ad Campaigns: Inc42 Resources

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Risk,Management,Strategy,,businessman,Manage,Investment,In,Basket,For,Risk
The Big Billion Days Report Card (2)

Diversification of Ad Sets

Consistent results are ensured by the ability of other ads to fill in for underperforming ones.

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target audience
The Big Billion Days Report Card (2)

Broaden Your Audience Targeting

The life of your campaign can be greatly increased by focusing on a larger audience. Aim for a minimum one million reach.

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3d,Vector,Bill,With,Clock,Alarm,For,Payment,Transaction,,Check,
The Big Billion Days Report Card (2)

Optimise Your Starting Budgets

The success of your campaign may be determined by your starting budget. Create a budget that is greater than three times your Cost Per Mile (CPM).

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long term

Long-Term Scaling

Resist the need for quick fixes. Taking a longer view when making economic decisions encourages stability and long-term progress.

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Explore more such resources on Inc42:

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