Let’s take a closer look at Ecommerce Giant Myntra’s Big Fashion Festival!

Myntra recorded a total of 460 Mn customer visits.

Customer Visits

Bengaluru, New Delhi, Mumbai, and Hyderabad. 

Areas with Highest Demand

Tier II & III regions made a substantial contribution, accounting for 42% of the overall demand.

Gaining Interest from Tier I & IIs?

Ecomm Platform saw GMV of INR 29,000 Cr, which is a 16% YoY growth. 

Rise in GMV

Myntra featured over 23 lakh styles from its sellers this year, a 50% YoY increase!

Rise in Variety

Ecommerce festive sales took the sector to a whopping ₹90000 Cr. GMV in 2023, an 18-20% YoY growth!