Let’s take a closer look at Ecommerce Giant Myntra’s
Big Fashion Festival!
Myntra recorded a total of 460 Mn customer visits.
Customer Visits
Bengaluru, New Delhi, Mumbai, and Hyderabad.
Areas with Highest Demand
Tier II & III regions made a substantial contribution, accounting for 42% of the overall demand.
Gaining Interest from Tier I & IIs?
Ecomm Platform saw GMV of INR 29,000 Cr, which is a 16% YoY growth.
Rise in GMV
Myntra featured over 23 lakh styles from its sellers this year, a 50% YoY increase!
Rise in Variety
Ecommerce festive sales took the sector to a whopping
₹90000 Cr.
GMV in 2023, an
18-20%
YoY growth!