Arjun Vaidya's 100 Cr D2C Revenue Playbook

Find A Niche

Things to look out for: Unorganised sector, untapped market space, trending market, and a large enough market size. 

Find a Product

To find a product, ask yourself these three questions: What is the problem you are solving? What is your solution? Is there a big enough market?

Build a website

Things to keep in mind - Mobile optimization, page speed, seo basics, image optimization, least number of clicks to checkout

Customer Acquisition

Use the mainstream channels to capture your audience (Google, Meta, SEO, Influencer) before moving to secondary channels(Affiliate, secondary marketplaces, coupons), which are lesser known to the public. 

Logistics & Product Shipping

Set up shipping partner & packaging material, organise your stock room, dispatch orders in time, track order efficiently and manage COD. 

Brand Building

Steps to branding: What is the purpose of the brand?, carving the nich, detailed target audience, & finally, the brand qualities.

Retain The Customers

Analyse the customer buying pattern from the data collected through acquisition. Build strategies to increase he customer lifetime value.

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