 Amazon Prime To Cost More Than Netflix In India

Amazon Prime's monthly subscription in India now costs INR 299, up from INR 179. Making it more expensive than some Netflix plans

[{"selector":"#anim-5350f770-008b-4907-a4ba-98ad13df49a5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-69.27905707266542%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f245ad31-2adf-4c8a-b9ef-381ad96fcd59","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7d57d24-1fdd-4a9c-b5ac-e4e070d926a8","keyframes":{"transform":["translate3d(0px, 232.10592%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Amazon Prime now matches Disney+Hotstar's pricing, but offers additional non-streaming benefits for subscribers.

[{"selector":"#anim-551d68c4-82a6-4513-a532-203bce7f24d7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.26697706920447%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8f9d5e78-0dcf-4530-bc55-a3272c70e4a5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0992183-b85b-4d6b-8a0a-5efb53763e15","keyframes":{"transform":["translate3d(0px, 140.01554%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Amazon launched a movie rental service in India last year and announced plans to invest more in local content.

[{"selector":"#anim-679fef4a-bd62-4828-a5f8-d4742606172f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7eced510-5656-42fb-a966-61ed3b534196","keyframes":{"transform":["translate3d(0px, 151.07212%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b112cfff-bb44-4b3e-821d-cdd51e0613de [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.0302197820659842%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

India's competitive streaming market includes global players and local services like Jio Cinema, Voot, Alt Balaji, SonyLiv, and Zee5.

[{"selector":"#anim-8d97d685-5b8f-4810-8e9a-2bb9d9ef5b11 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-36.509000162364885%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3150ae72-f1e5-4a5d-ba55-39c74aa9b5c5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-614a5972-380a-449f-bbaa-18c9e1ab35d8","keyframes":{"transform":["translate3d(0px, 152.60295%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03e1c62f-b851-4cff-90f7-dbaff36afdb1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46635cc7-a97d-4933-b615-f3ee747db101","keyframes":{"transform":["translate3d(0px, 42.45061%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The impact of Amazon Prime's price hike on market position remains uncertain in the content-driven and competitive Indian streaming market.

[{"selector":"#anim-7afdf13d-deae-4779-9022-16bef23d9438","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc4b0fc7-3ee5-46b7-8610-a9dc17ca75fc","keyframes":{"transform":["translate3d(0px, 139.66406%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more