The AdPushup Story: From Fighting To Survive To A $70 Mn Acquisition

AdPushup or Now Zelto, Enables Digital Publishers To Integrate With Ad Networks

Launched It's Maiden Product In 2014 & Fell On The Radar Of Investors

Scaled Initial Versions Of Product & Raised $650K In It's First Round

But The Initial Optimism Soon Turned Sour As It Strove To Get PMF In Initial Years

Half Of Its 30-Member Team Quit Towards The End Of 2016

With Focus To Optimise Burn, AdPushup Turned Towards Optimising Its Sales Processes

The Comeback Journey Includes Going From $1Mn In 2016 To $59Mn Revenue In 2021

And Now, AdPushup Has Been Acquired By Gennie In $70Mn