Nayanthara & Vignesh Shivan back Chennai-based superfoods D2C brand -
The Divine Foods
.
Announcing the partnership on Instagram, Shivan showed appreciation for The Divine Foods for bringing traditional Tamil Nadu superfoods to homes.
2023’s D2C wave has seen many Indian celebrities invest in D2C startups.
Earlier this year in March, Samantha Prabhu invested in a D2C Superfoods Brand -
Nourish You
.
In May, Shilpa Shetty invested INR 2.25Cr in D2C brand WickedGud’s parent company,
100Percent Nourishment
.
Kareena Kapoor Khan has invested in 2 D2C startups this year -
Pluckk
in August and
Quench Botanics
in October!
Swipe up to read the full story of Nayanthara & Vignesh Shivan’s recent investment in The Divine Foods.
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