9 D2C Brands Disrupting the INR 46,000 Cr Beauty Market

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82°E

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Anveya Living

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Himalayan Organics

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Mamaearth

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mCaffeine

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Minimalist

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Plum

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SUGAR Cosmetics

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Wow Skin Science

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Discover more D2C brands that are disrupting the Indian consumer market

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9 D2C Brands Disrupting the INR 46,000 Cr Beauty Market

82°E

It sells products like – moisturisers, face oil, cleanser and sunscreen

Anveya Living

Anveya Living sells sustainable hair and skin care products. Flagship products include Colorisma and Curlvana

Himalayan Organics

The company offers a variety of products across several categories, including beauty, skincare, immunity boosters, and haircare.

Mamaearth

Its product offerings include haircare, skincare and body care products.

mCaffeine

They sell a host of caffeine-based skin and hair care products ranging from soaps to scrubs to oil.

Minimalist

The Jaipur-based D2C startup sells a host of skin care products ranging from serums to moisturisers to toners.

Plum

Plum sells a wide variety of beauty products in skin care, hair care, personal care and makeup categories.

SUGAR Cosmetics

SUGAR is an omnichannel D2C brand that sells products in lips, skin, eyes and nail care categories.

Wow Skin Science

They sell a host of skincare, haircare, body care, and nutraceutical products.

Discover more D2C brands that are disrupting the Indian consumer market