Through GenAI you can optimise the top of marketing funnel with AI-driven insights, including customer segmentation, targeting, behavior, and Ad optimization.
You can build personalized shopping experience for the customers who are also using AI-Powered Recommendation Engine.
AI can also help you with analytics as it can make intelligent decisions making in demand forecasting, competitive intelligence, KPI monitoring, etc.
The risk of frauds and malpractices can also be stopped by building AI driven algorithms.
AI will drive innovation in transforming your product design, it’s development and super optimised content creation for better discoverability.
Business can also optimise their operations through seamless AI-powered automation.
AI can also help in analysing customer retention and identifying loyal customers by making loyalty programs and increasing customer repurchases.
Watch the full session with Google Cloud’s Principal Architect Raghavendra Narayan on the Role of AI and GenAI in Ecommerce and D2C.