7 Indian Startups Riding The IPL Wave In 2024

ACKO

This year, the startup is serving as an associate sponsor for Kolkata Knight Riders and Gujarat Titans

boAt

The startup dropped its partnership with Kolkata Knight Riders this year, while continuing with Gujarat Titans and Royal Challengers Bengaluru.

CRED

Having sponsored the entire league in 2023, this year it is an associate sponsor for JioCinema streaming.

Dream11

The gaming unicorn has backed eight teams, Mumbai Indians, Punjab Kings, Rajasthan Royals, RCB, SRH, Gujarat Titans, KKR and DC, in various capacities this season. It will also be the co-presenter for the league on Star Sports.

FanCode

This year, it is the merchandise licensing partner for KKR, Mumbai Indians, Rajasthan Royals, the sponsor for Lucknow Super Giants, and partner for SRH. 

slice

slice returns to the front of Mumbai Indians’ jersey as the principal sponsor in IPL 2024.

Upstox

The fintech major is an associate sponsor of JioCinema this year. 

Having Good Innings? Meet The 32 Startups High On IPL Frenzy This Year