In May 2023, former cricketer Virender Sehwag invested an undisclosed amount in agritech startup Two Brothers Organic Farm (TBOF) in a Pre-Series A round.
TagZ
In June 2023, cricketer Shikhar Dhawan invested in TagZ Foods and became its brand ambassador.
Greto
Former Indian cricketer and entrepreneur Yuvraj Singh invested an undisclosed amount in Delhi NCR-based startup Mahu Tasty Foods’ food and beverage brand, Greto, in October 2023.
JustMyRoots
Sourav Ganguly reportedly invested in food delivery startup JustMyRoots, acquiring a minority stake and signing an endorsement deal in July 2023.
AZAD
In May 2023, Sachin Tendulkar invested in Hyderabad's AZAD Engineering, providing tech solutions for global OEMs in clean energy, aerospace, defense, oil & gas, and SPS industries.
Rigi
In Jan 2023, former Indian cricketer Mahendra Singh Dhoni invested in Rigi, a platform for content creators to monetize their communities.
Aretto
In Aug 2023, kids’ footwear startup Aretto secured funding from cricketer Hardik Pandya.