7 Indian Beauty And Personal Care Startups Making Waves

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82°E

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Bombay Shaving Company

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Foxtale

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Mamaearth

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Nat Habit

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Plum

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Wow Skin Science

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115 D2C Brands That Are Disrupting India’s Consumer Market

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7 Indian Beauty And Personal Care Startups Making Waves

82°E

Founded in 2021 by Bollywood Actress Deepika Padukone and Jigar Shah, 82°E is a direct-to-consumer (D2C) personal care brand.

Bombay Shaving Company

Founded in 2016, Bombay Shaving Company began as a men's D2C brand and expanded into hair removal and hair care. It now offers 100+ SKUs, including shaving kits, razors, and creams.

Foxtale

Foxtale, founded in 2021 by Romita Mazumdar, is a beauty brand selling skincare products like serums and sunscreens through its website, online marketplaces, and offline stores.

Mamaearth

Mamaearth, founded in 2016 by Ghazal and Varun Alagh, began as a baby care brand and pivoted to personal care, offering haircare, skincare, and body care products.

Nat Habit

Founded by Swagatika Das and Gaurav Agarwal in 2019, Nat Habit offers beauty and personal care products made from fresh, natural ingredients, including hair oils, masks, scrubs, and face creams.

Plum

Founded in 2013 by Shankar Prasad, Plum offers a wide range of beauty products via its website and e-commerce platforms, with 1,500+ assisted and 15,000+ unassisted outlets across India.

Wow Skin Science

Founded in 2014 by Manish and Karan Chowdhary, WOW Skin Science offers 400+ skincare, haircare, body care, and nutraceutical products, available online and in 30,000 stores nationwide.

115 D2C Brands That Are Disrupting India’s Consumer Market