7 Fastest Growing Beauty & Personal Care D2C Brands Of India:  FAST42 2024

Nat Habit

Nat Habit, with its ayurvedic beauty and personal care range, aims to make natural wellness an everyday affair for Indian households. 


Pilgrim makes FDA-approved and PETA-certified vegan and safe products for a new generation of conscious beauty consumers.

Anveya Living

Anveya Living has developed 3 distinctive product lines: ThriveCo, Colorisma and Curlvana — to address hair, skin care and hair colouring needs. 

RAS Luxury

RAS uses plant-based actives and botanicals in its clean beauty and skincare products.


Innovist offers a clean personal care range under three brands – Bare Anatomy (hair care), Chemist at Play (skincare) and SunScoop (sunscreen-only brand). 

Earth Rhythm

Clean beauty startup Earth Rhythm offers chemical-free and cruelty-free beauty and personal care products approved by ECOCERT and PETA.

Flicka Cosmetics

It uses certified vegan, lead and sulphate-free raw materials for eye and face make-up, lipsticks and nail paints suited to Indian skin tones.

42 Fastest Growing D2C Startups Of India: FAST42 2024

Unveiling The List Of India’s Fastest Growing D2C Brands