6 Terms Every Ecommerce/D2C Founder Must Know

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User Acquisition

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Omnichannel

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Crossselling

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CPA

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Market Penetration

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SKU

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Explore the Inc42 Glossary for more such terms surrounding the startup and tech landscape!

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6 Terms Every Ecommerce/D2C Founder Must Know

User Acquisition

User acquisition refers to the process of gaining new users or customers for a product, service, or platform.

Omnichannel

The omnichannel model ensures a seamless consumer experience across multiple touchpoints for direct-to-consumer brands.

Crossselling

Cross-selling is a sales strategy where companies offer additional products/services to existing customers to increase revenue.

CPA

Cost Per Acquisition measures the marketing efforts of a business by showing how much money is spent on average for acquiring a single customer.

Market Penetration

Market penetration drives a company’s market share through customer acquisition or increased usage among existing customers.

SKU

A unique alphanumeric code assigned to each distinct product or item in a company’s inventory.

Explore the Inc42 Glossary for more such terms surrounding the startup and tech landscape!