Irrational thinking of humans often times leads to impulsive decisions, it should be your goal to make people do those quick decision through apt branding. The faster they buy, the more they buy.
Avoid positioning your brand where you are only and solely competing for price.
Aim for owning an attribute you provide that everyone else also makes, rather than finding a distinction in the market.
“Saliance itself builds trust”, the more frequently a person sees your brand, the more they will trust you and eventually buy your products.
Loyal customers will remain your customers, but focussing on reaching more customers will keep your brand alive. The attention should always be balanced.
More for retail brands, they should always be adequately stocked on the shelfs of stores as this leads to better visibility and a positive sentiment towards your brand.