What Led To Short Video Platform Moj's Fallout?

Nearly $220 Mn Written-Off Due To MX Taka Tak Acquisition, Merger With Moj Yields No Value Addition  

Sliding Ad Revenues Almost Crippled Moj's Monetisation Avenues

The Micro-Influencer/Creator Exodus From Moj Due To Increasing Payouts

User Retention Turned Into A Challenge As Downloads Dropped With No Increase In Monthly Active Users

Market Domination By Instagram And YouTube Shorts Dominated The Short Video Players Like Moj

The Ongoing Funding Crunch Has Made It Difficult For Businesses Like Moj

How ShareChat’s Short Video App Moj Lost Its Mojo