Snapchat's Strategic Expansion in India: 4 Key Insights

Targeting India's Gen Z

Snapchat focuses on engaging India's youth with AR filters and location-based features.

Deepening Connections

Offering authentic self-expression and innovative brand interactions to become Gen Z's go-to platform.

Capturing Digital Ad Market

Snapchat eyes India's growing digital ad market, foreseeing a surge in online commerce and influencer marketing.

Pioneering Visual Commerce

Plans to lead in visual commerce, empowering brands to create compelling experiences and drive purchase intent among users through strategic partnerships.

How Is Snapchat Building Its India Growth Story?