6 Brand Scaling Strategies Used By WOW Skin Science

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"Products are built in factories, but brands are built in people's minds", is what Manish Chowdhary quoted as WOW started prioritising brand building

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Manish realised that modern consumers prefer influencers over traditional celebrities. He advises brands to incorporate a few campaigns without celebrities and then reintroduce celebrity endorsements

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According to Chowdhary, overpricing can deter consumers, while underpricing can increase the time and cost required to achieve desired results. Access to analytics and data science enables startups to determine the best times to adjust pricing based on market dynamics.

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In beauty, innovation is vital for growth, but finding the balance between new ideas and product stability is key. Customers value consistency.

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For any D2C brand, packaging plays a huge role in creating the first positive impression and the initial excitement for the product.

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While online offers flexibility in growth strategy, offline requires a substantial commitment. Brands should view offline as just another channel to gain repeat customers, allowing founders to track “top of mind” metrics quarter by quarter.

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Watch the full session here!

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6 Brand Scaling Strategies Used By WOW Skin Science

"Products are built in factories, but brands are built in people's minds", is what Manish Chowdhary quoted as WOW started prioritising brand building

Brand Building Is Paramount

Manish realised that modern consumers prefer influencers over traditional celebrities. He advises brands to incorporate a few campaigns without celebrities and then reintroduce celebrity endorsements

Celebrities Are Not Everything

According to Chowdhary, overpricing can deter consumers, while underpricing can increase the time and cost required to achieve desired results. Access to analytics and data science enables startups to determine the best times to adjust pricing based on market dynamics.

Pricing Is Necessary

In beauty, innovation is vital for growth, but finding the balance between new ideas and product stability is key. Customers value consistency.

“Less Is More”

For any D2C brand, packaging plays a huge role in creating the first positive impression and the initial excitement for the product.

Packaging Sets You Apart

While online offers flexibility in growth strategy, offline requires a substantial commitment. Brands should view offline as just another channel to gain repeat customers, allowing founders to track “top of mind” metrics quarter by quarter.

Don’t Rush Into Offline Expansion

Watch the full session here!