How Flipkart And PhonePe’s Products Are Overlapping With Each Other

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PhonePe entered Flipkart's territory last year with the Pincode app built on ONDC. And at around the same time Flipkart was eyeing PhonePe's domain.

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Flipkart expanded beyond BNPL in the lending space with Super.Money in July 2023, and PhonePe is also close to launching a consumer lending product.

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Sources claim Flipkart is looking to acquire a UPI license which would again pit it against PhonePe, which has more than 47% market share in UPI.

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Next up for Flipkart is an insurance broking licence, and once again, it would have to compete with PhonePe, which sold over 90 Lakh policies in 2023.

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Another area of competition for the Walmart-owned duo: Flipkart acquired OTA Cleartrip in 2023, while PhonePe signed a deal with MakeMyTrip for travel bookings.

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Learn more about Flipkart’s foray into the fintech market here:

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How Flipkart And PhonePe’s Products Are Overlapping With Each Other

PhonePe entered Flipkart's territory last year with the Pincode app built on ONDC. And at around the same time Flipkart was eyeing PhonePe's domain.

Ecommerce

Flipkart expanded beyond BNPL in the lending space with Super.Money in July 2023, and PhonePe is also close to launching a consumer lending product.

Lending

Sources claim Flipkart is looking to acquire a UPI license which would again pit it against PhonePe, which has more than 47% market share in UPI.

UPI/Payments

Next up for Flipkart is an insurance broking licence, and once again, it would have to compete with PhonePe, which sold over 90 Lakh policies in 2023.

Insurance

Another area of competition for the Walmart-owned duo: Flipkart acquired OTA Cleartrip in 2023, while PhonePe signed a deal with MakeMyTrip for travel bookings.

Travel

Learn more about Flipkart’s foray into the fintech market here: