5 Moments That Define Elon Musk’s X's 2023 In India

In 2023, Twitter rebranded as X, aiming to overcome past issues. In India, it sought a fresh start, cutting over 90% of its workforce and closing most offices.

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The Indian arm of the company became profitable. Introduced monetization, X Verified in India.  

Turnaround?

Fight with govt, Fake news, Misinformation, DPDP Bill, Telecom Bill, and other adverse regulations, Centre Vs X Over Takedown Orders, Legal Recourse, Jack Dorsey’s Claims Of Raids, Deepfakes

X’s 2023 Troubles In India

Meta’s Threads became X’s biggest competitor days after its launch in 2023. 

Competition

India is the 3rd biggest market for X globally with over 27 Mn users. Even after a big user base, India’s contribution to X’s revenue is razor-thin.

India Tough Market To Crack Still

2023 Year-In-Review: X’s 2023 In India

Elon Musk owned X’s (Twitter) tumultuous 2023 in India summarised.