Zomato is launching a new app, 'District', targeting the going-out market. The app will enable users to book restaurants, movie tickets, and events.
Inspired by Blinkit’s Success
Zomato plans to replicate Blinkit’s successful strategy, using the traffic from its food delivery app to fuel the growth of District, aiming to keep customer acquisition costs low.
Capitalising on Loyal Users
With a strong existing customer base, Zomato aims to cross-sell the District app to its loyal users. This strategy leverages Zomato’s extensive customer data and loyalty programme, Zomato Gold.
Market Potential and Growth
Zomato's going-out segment, including dining and live events, saw a 51% YoY growth. District could tap into the growing online ticketing market, competing with giants like BookMyShow.
Balancing Opportunities and Risks
While the District app presents a promising new revenue stream, challenges such as cost management and market volatility remain
Can Zomato Recreate The Blinkit Magic With District?