5 Key Insights Into Zomato’s New ‘District’ App

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A New Frontier for Zomato

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Inspired by Blinkit’s Success

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Capitalising on Loyal Users

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Market Potential and Growth

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Balancing Opportunities and Risks

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Can Zomato Recreate The Blinkit Magic With District?

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5 Key Insights Into Zomato’s New ‘District’ App

A New Frontier for Zomato

Zomato is launching a new app, 'District', targeting the going-out market. The app will enable users to book restaurants, movie tickets, and events.

Inspired by Blinkit’s Success

Zomato plans to replicate Blinkit’s successful strategy, using the traffic from its food delivery app to fuel the growth of District, aiming to keep customer acquisition costs low.

Capitalising on Loyal Users

With a strong existing customer base, Zomato aims to cross-sell the District app to its loyal users. This strategy leverages Zomato’s extensive customer data and loyalty programme, Zomato Gold.

Market Potential and Growth

Zomato's going-out segment, including dining and live events, saw a 51% YoY growth. District could tap into the growing online ticketing market, competing with giants like BookMyShow.

Balancing Opportunities and Risks

While the District app presents a promising new revenue stream, challenges such as cost management and market volatility remain

Can Zomato Recreate The Blinkit Magic With District?