5 Key Ecommerce Trends To Watch For In 2024

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Quick Commerce The New Ecom?

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AI: A Game Changer

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Tier 2s To Pick Up Pace

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M&As In D2C

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In-house Manufacturing

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State Of Indian Ecommerce Report Q1 2024, InFocus: Fashion Ecommerce

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State Of Indian Ecommerce Report Q1 2024, InFocus: Fashion Ecommerce

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5 Key Ecommerce Trends To Watch For In 2024

Quick Commerce The New Ecom?

Between 2022 and 2023, quick commerce GMV surged by 77% from $1.6 Bn to $2.8 Bn, outpacing the overall ecommerce growth of 14-15%. This indicates the former as the most dynamic category.

AI: A Game Changer

McKinsey forecasts GenAl to potentially contribute $150-275 Bn to the fashion industry, indicating even greater impact on the retail/ecommerce sector.

Tier 2s To Pick Up Pace

In the recent "Great Indian Festival" by Amazon, 80% of shoppers and 65% of sellers were from Tier 2+ cities, highlighting the ongoing migration trend to Indian ecommerce platforms.

M&As In D2C

The bear market in India's startup funding, along with demand for investor exits, is likely to boost merger and acquisition activity in the D2C segment.

In-house Manufacturing

Indian D2C brands are considering in-house manufacturing due to quality concerns and geopolitical risks from China. boAt and Lenskart have already initiated this trend.

State Of Indian Ecommerce Report Q1 2024, InFocus: Fashion Ecommerce

State Of Indian Ecommerce Report Q1 2024, InFocus: Fashion Ecommerce