5 Delhi-Based D2C Startups Shaking Up The Consumer Market

boAt 

Launched in 2016 by Aman Gupta and Sameer Mehta, boAt is a direct-to-consumer brand making earphones, headphones, and speakers, among others.

Earth Rhythm

Founded in October 2020 by Harini Sivakumar, Earth Rhythm is a beauty and personal care brand that sells a host of haircare, skincare and body care product

The Moms Co

The Moms Co, founded in 2016 by Malika Sadani, sells organic products for expecting mothers and babies in the face, hair, pregnancy, and body care categories.

Heads Up For Tails 

Founded in 2008 by Rashi Narag, Heads Up For Tails sells a wide range of pet products such as preservative-free pet treats, organic supplements, and orthopaedic beds.

Rage Coffee

Founded in 2018 by Bharat Sethi, Rage Coffee sells a host of coffee-based products across India.

118 D2C Brands That Are Disrupting India’s Consumer Market