5 D2C Clothing Brands Disrupting The Consumer Landscape Of India

Bombay Shirt Company

Founded in 2012 by Akshay Narvekar, Bombay Shirt Company is an online brand offering bespoke apparel for men and women. 


Founded in 2018 by Anurag Saboo and Gaurav Pushkar, DaMENSCH is a men’s clothing brand offering items like odor-cancelling underwear, polo shirts, other.


Founded in 2016 by Ayushi Gudwani, FableStreet is a women's clothing brand offering readymade and bespoke clothes for working professionals, using a three-body measurement algorithm.

Super Bottoms

Pallavi Utagi launched Superbottoms, an eco-friendly and baby-friendly nappy brand, in 2016. Superbottoms offers cotton langots, potty training pants, kids' clothing, and more.


Founded in 2012 by Prabhkiran Singh and Siddharth Munot, Bewakoof sells clothes, stationery, footwear, and mobile accessories, along with branded merchandises.

115 D2C Brands That Are Disrupting India’s Consumer Market