5 Biggest D2C Jewellery Brands Of India


Founded in 2008 by Mithun Sacheti and Srinivasa Gopalan, CaratLane offers diverse jewelry, including custom pieces, through an omnichannel strategy.


Founded in 2011 by Gaurav Singh Kushwaha and Vidya Nataraj, Bluestone offers 8000+ jewelry designs via an omnichannel sales approach.


Founded in 2010 by Vivek Prabhakar and Shubhra Chadda, Chumbak is a home and lifestyle brand offering furniture, decor, jewelry, and footwear.


Founded in 2019 by Ishendra Agarwal, Nikita Prasa and Sachin Shetty, GIVA is a D2C brand that sells budget-friendly fine jewellery to its customers — both men and women.


Founded in 2016 by Saroja Yeramilli, Melorra sells women's gold jewelry online and offline across 718 districts and 2,800+ towns in India.

115 D2C Brands That Are Disrupting India’s Consumer Market