As Kuku FM started as audio content platform, the founding team before starting spoke to a number of users and creators, on how they made content.
Kuku FM’s audio/podcast bet didn’t work, so they shifted to UGC content, which also failed. Then they moved to long-format series/episodic content, which they are known for now.
To standout from the audio OTT giants like Gaana, Youtube, etc. Kuku FM focused on non-entertainment content on finance, history, biography, parenting, etc.
the startup decided to cash in on the rising penetration of the internet and demand for smaller cities and towns by adding content in various regional languages.