Vernacular audio platform Kuku FM Bags $21.8 Mn In Round Led By Fundamentum
The Big Billion Days Report Card (2)

4 Secrets Behind Kuku FM's 2.5 Million Subscriber Growth

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Kuku FM Settles Copyright Infringement Case With Pocket FM
The Big Billion Days Report Card (2)

As Kuku FM started as audio content platform, the founding team before starting spoke to a number of users and creators, on how they made content. 

Using Customer Insights

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Kuku FM’s Operating Revenue Jumps Over 800% To INR 41.8 Cr In FY23
The Big Billion Days Report Card (2)

Kuku FM’s audio/podcast bet didn’t work, so they shifted to UGC content, which also failed. Then they moved to long-format series/episodic content, which they are known for now.

Constant Innovation

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Vernacular Podcast Platform Kuku FM Takes On Music Streaming Giants
The Big Billion Days Report Card (2)

To standout from the audio OTT giants like Gaana, Youtube, etc. Kuku FM focused on non-entertainment content on finance, history, biography, parenting, etc. 

Offering Differentiated Content

the startup decided to cash in on the rising penetration of the internet and demand for smaller cities and towns by adding content in various regional languages. 

Betting Big On Vernacular Content

Watch our Full session with Kuku FM Cofounder, Lal Chand Bisu on their journey to the millions here: