4 Key Strategies Reshaping Ecommerce In India
Shift from CAC and ROAS to Net Contribution Profit for a 20% more accurate understanding of financial health in ecommerce.
Beyond Vanity Metrics
TV ads, even remnant ones, contribute to a 3-4x budget increase and an 80% boost in brand search traffic within 18 months.
TV Ads Resurgence
CX is pivotal, not just for complaint resolution but for shaping every brand interaction, leading to a 25% improvement in retention rates.
Customer Experience Revolution
Embrace strategies that consider every expense for a complete picture of profitability, leading to smarter financial decisions in ecommerce.
Profitability
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