4 Key Strategies Reshaping Ecommerce In India

Shift from CAC and ROAS to Net Contribution Profit for a 20% more accurate understanding of financial health in ecommerce.

Beyond Vanity Metrics

TV ads, even remnant ones, contribute to a 3-4x budget increase and an 80% boost in brand search traffic within 18 months.

TV Ads Resurgence

CX is pivotal, not just for complaint resolution but for shaping every brand interaction, leading to a 25% improvement in retention rates.

Customer Experience Revolution

Embrace strategies that consider every expense for a complete picture of profitability, leading to smarter financial decisions in ecommerce.

Profitability

For more such resources, Explore the Inc42 Resources Page here: