Govt Issued 13 Dark Patterns Plaguing Ecommerce Sites

False Urgency

"False Urgency" deceives users by creating a fake sense of scarcity, prompting immediate actions and potential purchases.

Basket Sneaking

Basket Sneaking has been defined as the practice of including additional items, such as products, services, payments to charity, or donations

Forced Action

Forced Action refers to the practice of compelling a user to take an action that necessitates purchasing additional goods.

Drip Pricing

Drip pricing is a practice characterised by several deceptive tactics, including not disclosing elements of prices upfront or revealing them subtly, etc.

Rogue Malwares

Rogue Malwares involve the use of ransomware or scareware to deceive users by making them believe their computer is infected with a virus.

Subscription Trap

A “Subscription Trap” involves tactics such as making the cancellation of a paid subscription overly complex or impossible. 

These Are 6 Of The 13 Govt Issued Dark Patterns Plaguing Ecommerce Sites

Read the full list of 13 Patterns Here: