Even as a large section of India’s population delighted in watching reruns of Ramayana on national TV, a whole another group of Indians has taken to rewatching whole seasons of Friends on Netflix. While both are reruns, the latter group enjoys the luxury of moving forward or backward in the episode timeline, watching from any point, or just playing an episode for the opening joke. More and more Indians are starting to see how OTT video streaming platforms have changed how entertainment content, TV shows, movies are consumed.
The digital media and entertainment industry in India, including OTT platforms — video, music streaming, and podcast, was already seeing great numbers at the beginning of 2020 and it is expected to be more resilient compared to other sectors due to the pandemic. The pandemic has given OTT a booster shot, giving them the responsibility of entertaining consumers almost throughout the day.
With OTT platforms witnessing a 20%-50% increase in viewership in the last two months, Bollywood looking to skip movie theatres to launch movies directly on OTT platforms, will OTT and digital platforms rule the Indian media and entertainment market in the decade to come?
This week’s episode will feature leaders from India’s digital entertainment industry sharing their insights on the business of OTT in the post-Covid19 world.
Find out in the next episode of — The Inc42 Show!
About The Session
The fourth episode of The Inc42 Show will shed light on the topic “Will OTT Redefine India’s Media & Entertainment Landscape?” This week’s episode will feature leaders from India’s digital entertainment industry sharing their insights on the business of OTT in the post-Covid19 world.
The Session Would Cover:
- Can Indian OTT Rise Up To The Demand?
- The Evolution Of Indian OTT In The Attention Economy 2.0
- The Shift In Behaviour And User Journeys
- The Challenges In Content Creation
Date: 16th May, Saturday
Time: 3 PM Onwards
Register below, post your questions, and get expert insights and takeaways from the show!
About The Speakers
To deep dive into this, we will see an insightful discussion involving the leadership at some of India’s most promising new OTT platforms — Zee5 CEO Tarun Katial, MX Player CEO Karan Bedi, Hungama Digital Media Founder & CEO Neeraj Roy, and Pocket Aces Founder Ashwin Suresh.
The show will be moderated by Vaibhav Vardhan, Cofounder and CEO, Inc42 Media.