The Dialogue | Decoding The Enterprise Opportunities For Horizontal SaaS Startups

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The Covid-19 outbreak changed the world forever, bringing lives, livelihoods and the economy to a shuddering halt in 2020. People started working from home and businesses opted for digital presence to survive and grow. Their expansion in the online space has also expanded the market for horizontal SaaS startups.

In recent times, several homegrown and overseas SaaS companies have shown their confidence in India’s vibrant SMB ecosystem as they have started catering a wide range of solutions to help small and medium businesses manage their operations and workflow. 

The total market opportunity for horizontal SaaS solutions in the SMB space is estimated to be $8.7 Bn, according to an Inc42 Plus analysis of various sectors that constitute the overall SMB market. 

In FY18-19, the aggregate revenue of Indian-origin horizontal SaaS startups reached $518 Mn+, a 27% surge compared to the previous financial year. The fact that this data involves India-registered entities amply indicates the growing adoption of Indian-origin horizontal SaaS products in the domestic market. However, their overseas business has also seen decent growth.

In this session of The Dialogue, presented by Inc42 and Microsoft, one can deep dive into the trends and opportunities emerging for the SaaS startups and the strategies to deal with existing challenges.

The Dialogue: Building Horizontal SaaS Platforms For Indian SMBs To Flourish

Moderated by Prayank Swaroop, Partner at Accel, the session hosted Rajiv Sodhi, chief

operating officer of Microsoft India, Monish Darda, cofounder and chief technical officer of Icertis, and Ankit Utreja, cofounder and chief technical officer of WebEngage.

Key highlights from this edition of The Dialogue:

• Understanding the needs of new Indian digital enterprises
• Trends and opportunities in the horizontal SaaS segment in India
• How SaaS companies are now focussing on the Indian market to grow their revenues
• Negotiating the bumps in the road — low retention rates, poor feedback loop and weak user acquisition channels
• Tapping into the funding rush in horizontal SaaS startups