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The D2C Playbook For Brands In Niche Markets

What You'll Learn?

  • Figuring out if your niche category big enough to accommodate a new D2C player
  • Evaluating the 4Ps of marketing in the niche D2C framework
  • Where most D2C brands fail — they mix up the sales vs branding matrix
  • The secrets of creating D2C moats that will serve as entry barriers for fresh competition
  • Using your local and social media communities to drive early users
  • Knowing if you have generated enough word-of-mouth before you hit the retail shelves