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AMA with Suchita Salwan, CEO of Little Black Book (LBB)

AMA with Suchita Salwan, CEO of Little Black Book (LBB)

Tired of hearing complaints about Delhi being a boring city, Suchita Salwan, founder and CEO of Little Black Book (LBB) decided to take things in her hands. She combined her penchant for actively exploring new places in Delhi with the confidence that came with her stint at BBC to start a recommendation platform that has quickly become the go-to place for curated discovery of a city’s culture for millennials. Little Black Book (LBB) or Suchita’s labour of love as an entrepreneur is now active in sevent cities across India and plans to expand further.

While LBB started as a tumblr blog or a sort of ‘Pinterest of Local Discovery,’ it is now a robust recommendation platform with over 2 Mn monthly users and over 30,000 local businesses across the country who have benefitted from it. LBB’s growth still today continues to be 80%-85% organically.

Suchita has crafted the LBB community in a strategic way by turning a Tumblr blog to go-to recommendation platform for millennnials for which she has received many accolades like The Young Business Women Award at CNBC Young Turks Conclave 2017 and Forbes 30 Under 30 Asia 2016.

In her first AMA with Inc42, Suchita Salwan spills the beans on how she built this information-recommendation wheelhouse for millennials not just to give them information but also encourage them to share it!

Read the key takeaways from Suchita Salwan’s AMA here →


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Inc42 Media is a digital media startup known for its end-to-end coverage of the Indian Startup Ecosystem. Inc42 has published 15,000+ stories so far and touch the lives of over 10 million people every month. Join us and be the part of the startup revolution.


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