Inc42 Shots | With Mango Supply Crunch, Seasonal Produce Is New Focus For Agritech Startups

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Alphonsos from Maharashtra’s Ratnagiri, the renowned Badami from Karnataka, the Chausa from Himachal Pradesh, Dasheri and Fazli from Uttar Pradesh, Keshar from Gujarat and about 1500 more varieties. Mangoes are an obsession in India, but this year, the Covid-19 pandemic has not only made mangoes harder to get for many, but has also presented an opportunity for tech startups to focus on seasonal produce for boosts in growth. India produces some of the best varieties of mangoes in the world.

As a leading producer of mangoes with a production volume of 19.57 Mn tonnes, roughly spread across 2.2 Mn hectares, the industry is largely operated by 76% smallholder and marginal farmers contributing 30-40% to their income. Unfortunately, due to inefficiencies and failure in the supply chain amid the Covid-19 pandemic, the post-harvest losses are expected to spur, thereby reducing profitability or zero revenue.

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