Digitisation has led to an array of new players in every sector. One of the most flooded and promising industries in India currently is the over-the-top (OTT) service providers. However, the competition seems to be making international players rethink their entry or come up with unique propositions for the Indian market. Walt Disney, which launched the much-awaited ad-free video streaming service Disney+ this week in the United States, may not launch the services in India and instead route the original content to Indian audiences through Hotstar.
Hotstar, the video streaming service owned by Star India, which is a wholly-owned subsidiary of The Walt Disney Company, currently leads the OTT market in India. The video streaming platform had earlier announced that it achieved more than 300 Mn monthly subscribers during the IPL cricket tournament and ICC World Cup earlier this year. The company also flagged off a global record when more than 25 Mn users simultaneously streamed one of the matches.
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