Over the last two years, access to the internet in Tier 2 cities and beyond has been seeing increasing adoption. Eyeing the opportunity, several companies joined the race to make inroads into the untapped region, and homegrown Flipkart is one of them. Though the company has been successful in shifting its focus towards “Bharat”, it is facing challenges to tackle the increasing cybersecurity concerns.
The Walmart-owned ecommerce company has recently been hit hard by scammers. The fraud came to light after a Twitter user highlighted that on the UCBrowser browsing app on Android, ads showing discounted mobile phones have been making rounds with the tag of Flipkart.com and Flipkart Assured. When clicked, the advertisements are directing the user to a website, which has the look and feel of the official Flipkart website. But the reality is that it’s just a phishing scam.
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