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Inc42 Shots | Traders Vs Ecommerce Majors: War Against Deep Discounts

The digital revolution has opened doors for India. However, the major challenge that comes with digitisation is securing inclusivity. One of the sectors, where the debate has already begun on how to reap the benefits of the internet without cutting profits of any section, is the retail industry.

While online marketplaces have been driving growth and winning global attention, owners of brick and mortar stores have been saying that many of them have shut shops. Inc42 spoke to national secretary-general of the Confederation of All India Traders (CAIT), Praveen Khandelwal, national secretary of CAIT, Sumit Agarwal, and some traders to understand about their fight against ecommerce platforms like Amazon, Flipkart among others.

To read more, click here.

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Inc42 Staff