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US-based mobile dating social app, Tinder, on Tuesday (November 19), announced the launch of a new in-app feature, Festival Mode, in India. The company said that users can now add a badge to their profile highlighting their planned festival destination.
The users then have the ability to match and chat with other users attending the same event before they arrive. The company has launched the feature today and is debuting in India with Bacardi NH7 Weekender in Pune.
Tinder came to India in 2016 and since then it spread like wildfire and became very popular, especially among youngsters. The dating app reported 7.5 Mn daily swipes in 2018 in India. Interestingly Delhi, Mumbai, Bengaluru and Gurugram also came up in the app’s 10 most ‘super liked’ markets globally for 2018.
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