It has already been a year since Spotify entered the Indian market and disrupted the audio streaming app industry with its clever branding, AI-driven personalisation, collection of unique podcasts and playlists for India as well as original podcast shows.
Within a week of its launch, the company managed to register over a million users. In a month, this figured crossed 2 Mn. So it’ll be right to say that the arrival of Spotify, which was followed by YouTube Music, marked the Indian audio streaming market as something of a battleground.
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