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Inc42 Shots | Reliance JioMeet Launch: Growth Hack, White-Labelled Zoom Or Silly Mistake?

Reliance’s video conferencing app JioMeet has recorded over 500K downloads with a 4.5-star rating on the Google Play Store along with an unreported number of downloads on the App Store on the first day of its launch, even though the app was ridiculed on social media platforms for ‘copy-pasting’ Zoom.

But beyond the echo chamber that is Twitter, the success of the app clues us into why JioMeet’s striking resemblance to Zoom may not have been a silly oversight or laziness. It could very well be a UI-driven growth hack to make the transition easier for anyone moving from Zoom.

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Inc42 Staff