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Become A Startup Insider With Inc42 Plus
Join our exclusive community of business leaders &makers for in-depth tech stories and intelligence on India’s tech economy you won’t find elsewhere.
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Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.
Even as ByteDance-owned short video platform TikTok continues to gain popularity in the Indian market with over 200 Mn users, it has come at the expense of new downloads for Facebook and Twitter in India.
In August 2019, TikTok witnessed a massive increase in its market reach of 28% of new downloads in social media category, compared to last year (January 2018) when it had 1.12% of all downloads. Facebook saw a slight rise to 80% from 75% in January 2018 in terms of new downloads, while Twitter saw a fall of 3% in its reach in August 2018.
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