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Become A Startup Insider With Inc42 Plus
Join our exclusive community of business leaders &makers for in-depth tech stories and intelligence on India’s tech economy you won’t find elsewhere.
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Become A Startup Insider
Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.
With the Covid-19 crisis in India throwing businesses off their routines and severely impacting revenue for nearly two months, companies have been forced to try different mechanisms and pivots to retain users at a time when engagement is seen as the key to keeping the user base steady post the lockdown.
To keep users from hitting the dreaded uninstall and unsubscribe buttons, startups are enabling games, quizzes, interactive content and more for engagement. Apps, marketplaces and even mobility companies have jumped on to this bandwagon.
To read more, click here.
