With the Covid-19 crisis in India throwing businesses off their routines and severely impacting revenue for nearly two months, companies have been forced to try different mechanisms and pivots to retain users at a time when engagement is seen as the key to keeping the user base steady post the lockdown.
To keep users from hitting the dreaded uninstall and unsubscribe buttons, startups are enabling games, quizzes, interactive content and more for engagement. Apps, marketplaces and even mobility companies have jumped on to this bandwagon.
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