Mitron, a short video app that has more than a passing resemblance to ByteDance-owned TikTok, has taken India by storm. The app developed by students of Indian Institute of Technology (IIT) Roorkee, is becoming the preferred destination for millions of Indians as they look to move away from TikTok given the recent spate of controversies around the Chinese app.
Mitron, which has now been downloaded over 5 Mn times on the Google Play Store in just a month, is being promoted as a homegrown contender in the short-video battle. It’s said to be getting over 5 Lakh installs in a single day.
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