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Become A Startup Insider With Inc42 Plus
Join our exclusive community of business leaders &makers for in-depth tech stories and intelligence on India’s tech economy you won’t find elsewhere.
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Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.
Mitron, a short video app that has more than a passing resemblance to ByteDance-owned TikTok, has taken India by storm. The app developed by students of Indian Institute of Technology (IIT) Roorkee, is becoming the preferred destination for millions of Indians as they look to move away from TikTok given the recent spate of controversies around the Chinese app.
Mitron, which has now been downloaded over 5 Mn times on the Google Play Store in just a month, is being promoted as a homegrown contender in the short-video battle. It’s said to be getting over 5 Lakh installs in a single day.
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